Archive for April, 2008
The Top Twelve E-Mail Mistakes
Written by Lock on April 28, 2008 – 7:05 am![]() |
Your e-mail is as much a part of your professional image as the clothes you wear, the greeting on your voice mail and the handshake you offer…
You return to your office from an afternoon meeting and decide to check e-mail. You wonder where your day went after spending hours downloading messages, reading some, deleting others, crafting replies and filing those that you want to work on later. Your e-mail box was full when you arrived at work this morning and tomorrow promises to be no different.
As the e-mail explosion shows no signs of abating, your e-mail has become as much a part of your professional image as the clothes you wear, the postal letters you write (assuming you still do), the greeting on your voice mail and the handshake you offer. If you want to impress on every front and build positive business relationships, pay attention to your e-mail and steer clear of these top twelve e-mail mistakes:
1. OMITTING THE SUBJECT LINE. We are way past the time when we didn’t realize the significance of the subject line. It makes no sense to send a message that reads “no subject” and seems to be about nothing. Given the huge volume of e-mail that each person receives, the subject header is essential if you want your message read any time soon. The subject line has become the hook.
2. NOT MAKING YOUR SUBJECT LINE MEANINGFUL. Your header should be pertinent to your message, not just “Hi” or “Hello.” The recipient is going to decide the order in which he reads e-mail based on who sent it and what it is about. Your e-mail will have lots of competition.
3. FAILING TO CHANGE THE HEADER TO CORRESPOND WITH THE SUBJECT. For example, if you are writing your web publisher, your first header may be “Web site content.” However, as your site develops and you send more information, label each message for what it is, “contact info,” “graphics,” or “home page.” Don’t just hit “reply” every time. Adding more details to the header will allow the recipient to find a specific document in the message folder without having to search every one you sent. Start a new message if you change the subject all together.
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Tags: email marketing, email strategies, internet marketing, online marketing, proper email marketing, web strategies
Posted in Online Strategy | 1 Comment »
YouTube “Search Option” Marketing Strategies
Written by Lock on April 18, 2008 – 3:32 am
While having a well ranked video on YouTube is certainly not the equivalent of having a top ranking page for your best keyword in Google, it is comparatively easier to accomplish, and may yield productive results much quicker.
YouTube has become an important part of online web marketing these days. Many online marketers haven’t even scratched the surface as it relates to capturing exposure and capitalizing on the marketing power of YouTube.
One of the keys to understanding and using YouTube effectively is to understand the search parameters that are available for sorting and organizing YouTube searches. These can be found by selecting “Advance Search” in the search bar.
The search parameters are important because the search results are presented in a manner that can be extremely helpful to the online marketer. By default, the search parameters are typically sorted by “Relevance”, however there are several different ways that you can sort search results.
Here’s just a few:
Relevance: Returns your search results sorted by relevance to your search term. This is helpful whenever you want to make general searches for topics specifically of interest to you. This is also helpful for developing long tail key words associated with a specific topic. As many marketers know, long tail keywords present unique opportunities for finding new clients.
Statistics & Data: This feature allows you to see statistics & data about your search term. This sort feature can be especially useful when sorting YouTube search results. These groupings tend to attract people that are quite passionate about specific subject matter. If your marketing efforts are targeted at specific target markets. This is a great way to identify people that are interested in your market. URL’s are also noted.
This is also a great way to find herds of people that are interested in your market. Most marketers try to find web traffic opportunities and “lure” the traffic to their web portals. Using “statistical” search parameters on YouTube, you can find the market and go stand “smack dab”, right in the middle of it. Find groups that are of interest you and engage them in conversation.
Date Added: This feature allows you to find playlists or videos organized by the date they were added. This sort function is great for finding “clusters” of current videos on common topics. This can be a very good source of finding videos for re-branding, particularly if you need current and relevant content.
View Count: This sort allows you to sort videos base on videos that have been viewed the most. This is another hidden jewel within the YouTube search options. When sorting your search by “view count”, you’ll be conveniently provided with information that tells you which videos were viewed the most. In some cases, tracing the source of the video back to it’s original home can provide you with great ideas for advertising and promotion. This is also a great way to use video branding.
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Tags: internet web traffic, Niche Marketing, strategic online marketing, video marketing, viral video marketing, web traffic, you tube, you tube traffic strategies, youtube secrets
Posted in Online Strategy | 1 Comment »
Key Factors For Online Marketing
Written by Lock on April 9, 2008 – 3:37 am
Today, I want to share a message that I received in my email this afternoon.
It’s one of the most enlightening and important messages that I can share with
you (if you’re serious about making an online income).
It’s by far one of the most important concepts that you will need to understand
if you plan to make money online. Do yourself a favor and follow the link below
to download a single report that focuses on the “myths” and the “facts” about
“must do” for creating online income.
Here’s the fact.
If you want to make money online you’re going to have to separate the theories
from the facts. One of the most important facts about creating an online income
is this:
YOU MUST BUILD A LIST!
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Tags: Key Factors For Online Marketing
Posted in Online Strategy | No Comments »
The Magic Of “Hybrid” Article Development
Written by Lock on April 5, 2008 – 1:54 pm
What is article marketing?
Most people think of magazines when they think of the word “articles”. Just to be clear, when I speak of articles in this text, I will be referring of articles that are published electronically. This has become a mainstay of online marketing.
I would like to bring your attention to one of the most important aspects of the definition listed above is this:
Once written, the business makes these articles freely available for distribution and publication in the marketplace. Each article contains a ‘bio box’ and ‘by-line’ that includes references and contact information for the author’s business. Well written content articles released for free distribution have the potential of gaining the author business credibility within his or her market, as well as new clients.
This is the very essence of article marketing as it relates to online marketing activity. There is also one other VERY important factor as it relates to article marketing. A good article always allows the reader to click away from the article having learned something significant about the subject matter of the article.
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Posted in Niche Marketing | 1 Comment »




