Cyber Income Solutions

Archive for the ‘Niche Marketing’ Category

This article was forwarded to me by a good friend. It was written by one of my favorite Internet marketers and still remains quite relevant today.

Although there are many other ways to reach your audience, email continues to be the primary means of content distribution and prospect personalization. If your subscribers won’t open your email messages there is a 100% chance that your content won’t be consumed.

This article tells you exactly what you need to do to get those emails read so that your subscribers can take action. Enjoy!

How I Get Subscribers To Read My Emails by Jimmy D. Brown

Did you notice the title of this article? It’s going to be important in just a minute, so glance back at it one more time…

“How I Get Subscribers To Read My Emails”.

Any list publisher in the world knows in order to get subscribers responding to their email messages, those subscribers must first READ those email messages.

The question is – how to pull it off?

Let’s face it, just blasting out a message to your list won’t make the grade these days. It’s hard enough getting the darn thing delivered properly. Getting subscribers to actually read your mailing takes a bit of work.

And yet there IS a very systematic, very scientific formula for getting list members to take a look at your emails and read what you’ve got waiting for them.

It’s called – PRAYER!

Well, maybe that’s not the formula but it certainly couldn’t hurt. LOL

Getting back to the point, it’s all about crafting powerful “subject lines”.

The reason you’re here reading this is because the title in this article got your attention long enough to get you to take action.

So, it obviously worked.

Which prompts two important questions:

1. Why did my title work well enough to get you to read it and respond?

2. How can you apply the same technique I used to see results with your emails?

Let’s break down the subject line I used, “How I get subscribers to read my emails”, into three important keys as we answer those two questions…

Key 1 : Focus On The End Result.

One of the things that undoubtedly caught your attention when you originally read my title was the fact that it spoke of some enticing results that I was achieving, that YOU would like to achieve as well…

“get subscribers to read my emails”

That’s an end result that every email marketer wants to achieve, getting their subscribers to actually open up and read their emails.

So, from the beginning there is this indication, this hint, that I am about to share something that has already been proven to produce desirable results.

That’s all ad copy is, folks, whether it’s a salesletter or a classified ad or an email subject line. The primary objective is to get the reader thinking about the END RESULT.

Start with the end in mind.

What potential results can you promise to your subscribers if they open your email and take a look inside?

I assure you, when a man or woman on the other end of the line gets your email, that’s what they want to know – “What’s in it for me?”

You should never click the “send” button until you have made dead certain that something in your subject line appeals to the wants and desires of the individuals who are on your list.

Specifically, focusing on a desirable result (or lack of results, if you are using the “fear of loss” approach) that is so interesting to your subscribers that they stop in their tracks to read what you’ve got inside.

Start with the end results in mind: “get subscribers to read my emails”.

Whatever results YOUR specific list wants to achieve – as it relates to the mailing you are about to send -

* Speed read 150 pages an hour
* Get free airline tickets
* Raise a child model
* Take an extra day off each week
* Stop headaches for good
* Lost 12 pounds in 2 weeks
* Cut wedding costs in half
* Save your marriage
* Quit smoking in 30 days

After you’ve decided what “end result” you want to focus on, there is a second key to consider…

Key 2: Give Them An Example To Follow.

Learn this and learn this well: nothing – absolutely nothing – speaks louder than personal results.

How many times have you asked a man or woman who has lost a lot of weight…

“How did you do it?”

Just the other day the youth pastor at my church invited me to speak to the youth during a Wednesday night service. I accepted and for forty-five minutes those teenagers sat quietly, hanging on my every word.

After the service was over, the youth pastor came to me and said those magical words, “How did you do it?”

He went on to explain that they are rarely quiet with him and he has a hard time getting them to pay attention. He was so interested in learning how I did it that he dropped by my home the next day to ask me more questions.

Nothing – absolutely nothing – speaks louder than personal results.

* How did you lose that weight?
* How did you get those youth to listen to you?
* How did you get your lawn so green?
* How did you raise two great kids?
* How did you get that promotion?
* How did you teach your toddler to swim?

You get the attention of your subscriber by hinting at results, but you reel them in by giving them details on how you personally achieved those desirable results.

If we have a pattern to follow, we can do it ourselves.

And that’s what we really want.

Notice my subject line: “How I get subscribers to read my emails”.

* How I speed read 150 pages an hour
* How I get free airline tickets
* How I raised a child model
* How I take an extra day off each week
* How I stopped headaches for good
* How I lost 12 pounds in 2 weeks
* How I cut wedding costs in half
* How I saved my marriage
* How I quit smoking in 30 days

Every single one of us that desires a result, wants to know how to achieve it. And we’d rather not go to the pains of trying to figure it out ourselves.

We’d much rather have someone who has achieved what we want to achieve show us how to do it.

That’s why you are reading this article. Does my system work? You tell me.

You wouldn’t be here unless it did.

But, there’s a third key as well…

Key 3 : Use A Proven Template To Save Time And Increase Results.

Now, to be completely honest with you, this technique won’t work if you continue using it every single time you do a mailing to your list.

While you do want to hint at results and even mention personal results, you cannot simply plug in the same subject line over and over again…

* How I make money as an affiliate
* How I make money with joint ventures
* How I make money with my ezine
* How I make money with pay-per-clicks
* How I make money with banners
* How I make money with autoresponders

I mean, that’s gonna get old after a while. It’s gonna lose its luster. It’s not going to be nearly as effective after folks continue seeing it over and over again.

That’s why you need to keep a set of proven effective subject line templates on hand, so you can “copy and paste” them every time you need a “grabber” subject line for your mailings. Watch what your favorite ezine authors do and you’ll come up with some good ones, or you can purchase a set of hot subject lines that you can use any time.

So, that’s how I get subscribers to read emails. I encourage you to do those three things with your own opt-in list…

Focus On The End Result.
Give Them An Example To Follow.
Use A Proven Template To Save Time And Increase Results.

…………………….
Ready to learn more from Jimmy D. Brown about getting your subscribers to open, read and act upon the messages you send them? Then grab your copy of Subject Line Secrets today athttp://www.subjectlinesecrets.com/ Not only will you find out which words trigger your readers to click on your emails, you will also get 20 proven templates you can start using right away.
…………………….

I just downloaded this HOT NEW Free Twitter Desktop App:

http://tinyurl.com/yfwdq3a

Not only does it make using Twitter a lot more easier
because you can easily manage all aspects of your
account from one location…

…it also has a built in traffic network designed to
send you free traffic to your website when you post
updates from inside the app.

You have to see it in action!
http://tinyurl.com/yfwdq3a

It was developed by Mike Filsaime and if you know
anything about Mike, then you know that this will
be a viral traffic generating machine for you.

All you have to do is download it for free and
maintain the same Twitter activity you were before
you heard about this.

Only now, you will get free traffic from it.

Here’s how using this App will get you free traffic.

It has a similar user interface to popular Twitter
apps such as Twirl and Tweet Deck, where you have
different panels for the Twitter Stream, your
@ replies, and your direct messages.

But what makes TweetGlide different, and more
importantly, what gets you TRAFFIC is the additional
panel called the “Members Ad Stream”…

…where your ad (which looks like a Twitter post)
that you created from inside the app will be displayed
on OTHER TweetGlide users “Ad Stream” panel.

It’s credit based and all you have to do is post,
like you normally do, and you will earn ad credits
which will convert to your ad being displayed in
the stream.

Pretty straight forward, but extremely powerful.

But here’s where it gets even better.

In addition to getting credits for posting, you
will get credits for referring other members,
and even more credits for members YOUR referrals
get to use TWeetGlide – 5 levels down!

Go download it now and start getting more traffic today:
http://tinyurl.com/yfwdq3a

By W. Lockhart

Researching a niche market is the most important step to creating an online business or online income.

If you spend adequate time understanding niche market research concepts your success possibilities will increase substantially. Not only will you increase your chances of online marketing success, you will also greatly increase the chance of avoiding many headaches that are associated with poor niche market performance.

A great deal of niche market research can be performed on teir one search engines like Google, MSN, YAHOO etc.

I recommend Google. Why you ask? 65-70% of “information, product and service seekers“ in the world depend on Google to find answers to commercial questions. Many start by simply typing in a term or word to perform a search. What better place to do business research. You’re getting the information directly from “the horse’s mouth“ as so to speak… the information is relevant, current and in most cases very accurate.

When performing nich market research the objective is to become very knowledgeable on “your specific prospective market”. This is important and should not be under estimated.

The good news is this… the process is relatively easy if approached correctly. It’s also a good idea if your “prospective market“ or “prospective online business idea “ is related to subject matter that interests YOU…

Many marketers debate this idea, however I’ve found that this will help you stay focused on the research process as well as the subsequent process of content development for your chosen niche.

Many new online marketers target a niche because of it’s commercial possibilities. This is understandable and quite appealing, however, if you’re a new online marketer you may find that you loose interest in the subject matter long before you make substantial progress relative to marketplace penetration. Besides, you can always take that approach later, but for starters, I highly suggest you begin with an area that has personal interest to you. This simply makes your work easier and more interesting.

Many people will reply to this concept by stating what appears to be the obvious, “I’m not sure if I can make any money with the topics that interest me…” That’s usually the initial reaction and it’s a quite normal reaction, however nothing could be further from the truth. People are making money in niches that are quite obscure and non traditional. Don’t limit your possibilities here…

When performing niche research it’s a good idea to leave “no stone unturned” as so to speak. Here are a few ideas as to how you can approach this important task.

Using Notepad, MS Word or even on a piece of paper, list several topics or areas that are of personal interest to you. Be sure to use “specific keywords or specific keyword phrases“ that describe these topics. It’s a good idea to make a list of 15-20 topics and trim them down as you acquire additional information about each topic.

Here’s an example of a few topics that one might target:
Golf
Weddings
Photography
Family Entertainment
High Tech Gadgets…. (whatever you wish…)

After you’ve listed broad or general areas, be sure to return to your list and add more specific terms and key phrases. Specificity is important to the process so take your time developing more specifics.

Now let’s head over to Amazon.com… (heard of these guys?) to get additional ideas about the markets we’re researching. Take a close look at the “Best Seller List“…. Maybe we can find books associated with areas that we’ve targeted. This will also help with specificity and brain storming. Why target the best seller list? Because they are BEST SELLERS! We don’t have to guess as to whether these topics are of commercial interest. Again, they’re best sellers right!

Many authors have identified specifics in their books that are closely associated with your targeted areas of interest. They’ve done lots of the hard work and research for you. Obviously people are interested in the subject matter. In addition, it’s important to note this key fact… few people go to Amazon to “look around“ or “browse”. As a matter of fact, many people have credit card “in hand“ before the Amazon page even loads, confirming the commercial intent of the topics listed on these pages. This is key to keep in mind.

Here’s another idea… go to Ebay.com and search for items that are relative to your area of interest with “high search volume counts. This also indicates high commercial interest… it’s Ebay… yes… people go to Ebay to BUY also!

Now that we’ve look at a couple of viable research sources…here’s a quick but important word about “commercial intent”.

As you perform your research you will want to pay special attention to the “keyword or keyword terms“ that you choose. This is very important with respect to the commercial intent of the keywords you’ve chosen. Remember, not all key phrases are “buying” key phrases. We’re only interested in words and phrases that are associated with the act of purchasing right? This is a common mistake made by many amateur online marketers make. They choose descriptive phrases and keyword ideas that are relative to their chosen market but have no “commercial intent”. Pay special attention to this area.

Another great tool for performing research on your market is Google Insights… this is a great tool for understanding demand of a product, service or idea anywhere in the world… You can find it by searching Google for “Google Insights“…. There is a wealth of information that be gained by using this online research tool.

Last and not least… also try finding “popular trend“ information… by researching topics of interest at Google Trends… Google Trends reports on popular trends throughout the world and can be a great source of information when you’re brainstorming product ideas…

Take your time and perform thorough research before deciding to enter a niche market. Even if you’ve chosen subject matter associated with a hobby, a sport, or a particular area of personal interest, performing preliminary research will always give you addition insight and bolster your chances of online marketing success .