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Archive for the ‘Niche Marketing’ Category

While having a well ranked video on YouTube is certainly not the equivalent of having a top ranking page for your best keyword in Google, it is comparatively easier to accomplish, and may yield productive results much quicker.

YouTube has become an important part of online web marketing these days. Many online marketers haven’t even scratched the surface as it relates to capturing exposure and capitalizing on the marketing power of YouTube.

One of the keys to understanding and using YouTube effectively is to understand the search parameters that are available for sorting and organizing YouTube searches. These can be found by selecting “Advance Search” in the search bar.

The search parameters are important because the search results are presented in a manner that can be extremely helpful to the online marketer. By default, the search parameters are typically sorted by “Relevance”, however there are several different ways that you can sort search results.

Here’s just a few:

Relevance: Returns your search results sorted by relevance to your search term. This is helpful whenever you want to make general searches for topics specifically of interest to you. This is also helpful for developing long tail key words associated with a specific topic. As many marketers know, long tail keywords present unique opportunities for finding new clients.

Statistics & Data: This feature allows you to see statistics & data about your search term. This sort feature can be especially useful when sorting YouTube search results. These groupings tend to attract people that are quite passionate about specific subject matter. If your marketing efforts are targeted at specific target markets. This is a great way to identify people that are interested in your market. URL’s are also noted.

This is also a great way to find herds of people that are interested in your market. Most marketers try to find web traffic opportunities and “lure” the traffic to their web portals. Using “statistical” search parameters on YouTube, you can find the market and go stand “smack dab”, right in the middle of it. Find groups that are of interest you and engage them in conversation.

Date Added: This feature allows you to find playlists or videos organized by the date they were added. This sort function is great for finding “clusters” of current videos on common topics. This can be a very good source of finding videos for re-branding, particularly if you need current and relevant content.

View Count: This sort allows you to sort videos base on videos that have been viewed the most. This is another hidden jewel within the YouTube search options. When sorting your search by “view count”, you’ll be conveniently provided with information that tells you which videos were viewed the most. In some cases, tracing the source of the video back to it’s original home can provide you with great ideas for advertising and promotion. This is also a great way to use video branding.

Here’s how it works. Search on your topic, find a very popular video and see if you can trace it back to the original site. It the video is “really” popular, there’s a good chance that others have done exactly what you just did. Contact the web site or blog owner and negotiate the placement of one of your advertising banners on their web site or blog. Find the traffic and stand in front of it!

Rating: Sort by “stars” ratings. This is a good sort parameter as well. Though not as useful as some of the other sort methods, it does give you an idea of how popular a particular video has been. Use this as a factor, when considering popularity that could possibly lead to larger gatherings of like minds.

Refine by Category: This is pretty self-explanatory, you can search by what topic of video you are looking for. This is a great “drill down” tool to get to videos that are quite targeted to a specific term or theme. Depending upon your goals, refining a category for specific criteria can also be useful.

Though most people think of YouTube as a directory of videos, it may be a good idea to look a little deeper. YouTube can also be used as a great tool for accomplishing a variety of online marketing tasks. Probably one of the most over looked uses of YouTube is the “Search” function. This is a great place to find gatherings of similar interest. Use YouTube to find specific targeted demographics and stand in front of the traffic you need.

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Every internet marketer knows how critical it is to build their own list of customers and prospects. They are aware that once they have built their list and nurtured the relationship with that list, their list becomes more responsive to their promotions and they make more sales.

This article will focus on ways to build a quality list as opposed to a list of only freebie seekers. People who buy from you are more likely to do so time and time again. With freebie seekers you can never be sure so this is a very weak way to build a business.

Some say that it is better to have a list of several hundred buyers rather than a list in the thousands of freebie seekers. You want to be attracting people who have a deep interest in your niche that are willing to pay to learn from or attain the products you are promoting.

With that said, here is the way I would suggest you go about building up your list;

1. Keep your focus on Buyers – This is not to say that some of those who joined your list because of the freebie that you offered, will not eventually become buyers. A large part of this group will, if you continually offer them value in your follow up emails. Once you develop a list of buyers try to promote related products to them.

2. Over-deliver – I am really getting tired of hearing this word now but it is a good strategy for making sure your customers are more than satisfied. As you write your autoresponder messages for follow up with your list, be sure to always add a lot of value for your customers. Make sure to throw in the occasional freebie, whether it be a video online that can teach them something or a free report that you or someone else is offering for download. You do not want every communication with them to be a promotion with one of your affiliate links for example. Doing this will build your credibility and your list will see that you have a genuine interest in helping them.

3. Ask your list what they want or need – What better way is there for you to do product research than to actually ask your list what they want? When you gather the answers, create a product to fill the need. Since you already know that they want it, you have a ready-made group of buyers waiting.

I hope you put these ideas into action as without action you will not have any positive results.

About the Author

Christine Imamshah is a full-time internet marketer. You are invited to visit her blog at
http://www.christineimamshah.com and be sure to leave a comment or two for a link back to your website.

For excellent traffic training go to http://www.explosionalmarketing.com.

Here are some of the questions that I consciously ask myself:

1) What does it do, and is this something that my subscribers both need and already want? If they want it but I don’t feel that they need it, then offering it to them may cause an ethical dilemma. I don’t compromise my ethics! If they don’t want it, and aren’t already looking for it, then making sales can also be an uphill climb.

If it’s too difficult to explain what it does, then the sales process will have to be protracted. If it’s just “the next shiny thing,” then telling my subscribers about it is probably more of a distraction than a service.

2) Does it really work if my customers will just use it? A skilled copywriter can make burnt toast soaked in hemlock sound appealing! What value does the product actually add to the stream of life?

3) Do I know the product owner and feel that they are reputable and someone I want to trust with customers whom I care about and nurture? I work very hard at building a relationship with my customers and trying to actually help those willing to be helped. I won’t do anything to un-do years of hard work.

4) Has the product owner ever promoted one of my products and how much effort did they put into it. Many people have been trained to point out that they are a subscriber or customer in a joint venture proposal. My question then becomes did you become a subscriber, or buy my $5 product, just so that you could stick that in your joint venture proposal. Did you register as an affiliate, and then promote no harder than making one blog post… which barely generated 10 clicks?

5) Are they a member of The Internet Marketing Inner Circle, my membership site, where they are both exposed to the culture of my online operations, and I get to interact with them… and get a feel for them and their business acumen and standards?

This my mastermind where we discuss many complex issues related to marketing, and running an online business. If you are a member, then you will have been exposed to many important concepts necessary for success, and that puts you ahead of many of your competitors.

6) Does this compete directly with one of my own products or projects, or one of my clients’ products or projects? As a business owner, it’s generally foolish to sell a direct competitor’s product instead of my own… though not always. I also feel an obligation to promote my clients products before promoting those of someone that I don’t have a relationship with.

7) Is it appropriately priced for the value that it delivers? After testing/using/studying the product, do I honestly feel that it’s worth the price being charged? Will it deliver many time that much value to my customers who actually use the product?

How good is their customer service? How do they provide customer service? Will my customers who have problems be able to easily reach someone? Do they have a helpdesk so that there is an easy way around email deliverability issues? Do they have an easy to find phone number and mailing address? Is it clear WHO owns the business?

9) When is it being released, and how will the release or launch be handled? Is there sufficient lead time to sequence it into my calendar without interfering with one of my own or one of my clients’ projects? Will the tools that I prefer to use have time to work, or am I forced to only mail for a 2-3 day period after which the product is no long available? How much hype will surround the launch, and what long-term impact will this have on my customers?

10) Will there be long-term demand for this product,or will the market forget that it even exists in a week? Can I use tools that will deliver a steady stream of orders over the long-term, or is this a product that there might be alot of short-term demand for but that customers will likely set aside in favor of “the next shiny object” next week?

11) One year from now, will my customers be happy that I introduced them to this product? Is this something that is easy enough to use, and that they can easily sequence into their business processes/systems in a way that they will still be benefiting from the product a year from now?

12) Would I buy the product if I fit the profile of “the ideal customer?” Knowing the product as well as I do, after thoroughly studying it, would I buy it if I didn’t already own it, IF I were the target customer that it was designed for?

13) If I did a previous promotion for them, did the product owner pay commissions promptly? Running my own business, where I pay numerous professionals for their expertise in a timely fashion, I prefer spending funds recently paid to me over tapping into capital that I’ve already invested/employed in other places.

Late payments combined with a lack of communication WILL result in my refusing to ever do future promotions for a given company or individual. If they mistreat a business partner then they will likely mistreat my customers.

14) Am I really satisfied with all of the answers I gave myself to all of the questions above. Am I being totally honest with MYSELF, and am I… by promoting this product, living up to the standards that I set for myself?

If I can answer yes, to all of the above questions, then I will consider promoting a product. If not, then I should politely decline promoting that product, pointing out why if asked.

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Willie Crawford is one of the world’s leading Internet marketing authorities, and an in-demand joint venture broker. Most of his mentoring is done in a group setting on the member-only discussion forum at: http://TheInternetMarkeingInnerCircle.com Join that discussion to experience phenomenal business growth!