Cyber Income Solutions

Article Marketing 101: The Perfect Author Resource Box

Lock — Fri, 19 Dec 2008 14:58:21 +0000

If you want to really make your article “SELL” then you’ve got to craft the perfect RESOURCE BOX. This is the “author bio” that is below your article body and it’s also known as your “SIG” (short for SIGnature).

Here are the essential items that should be in your RESOURCE BOX:

Your Name: You’d be amazed at how many folks forget to include their name in the RESOURCE BOX. Your name and optional title should be the first thing in your resource box.
Your Website Address: in valid URL form. Example: http://Your-Company-Name.com/
Your Elevator Pitch: This is 1 to 3 sentences that encapsulates the essence of what makes you and your offering unique. Also known as your USP (Unique Selling Proposition).
Your Call To Action: You’ve got them warmed up and now it’s time to lead them to BUY from you or visit your website. This is where you “Ask For The Sale.” Best to only give (1) specific call to action.

Here are some optional items you could include in your RESOURCE BOX:

Your Ezine Subscription Address: While getting your interested visitor to surf your website is nice, capturing their email address can help you begin the confidence/trust process. If you’re going to do this strategy, include a URL for your ezine subscription address and do not use an email address for the “join” address.
Your Contact Information: Such as your business phone number or how to reach you for interviews or your press/media kit. Keep in mind that article marketing is a timeless strategy and you may not have an easy ability to retract what you put in your article once it hits major distribution.
A Free Report: This could also be part of your call to action or your free bonus report that further enhances your credibility as the expert on the topic of your article.
Your email autoresponder: I’m not a big fan of this strategy due to the fact that spammers will text-extract your autoresponder address and add it to their spam list. Perhaps this strategy was best for the 1990’s and has now run its course.
(more…)

Top 5 Myspace Marketing Tips for Businesses on a Budget

Lock — Thu, 13 Nov 2008 22:45:45 +0000

Author: Jennifer Lange

It doesn’t take a rocket scientist to understand we live in a social networking world. Businesses of all sizes have quickly caught on to the importance of having a presence at websites like MySpace and Facebook for a number of reasons. From the sheer volume of traffic these sites attract to the demographic diversity of their users, smart marketing professionals consider social networking a significant part of their branding efforts.

Contrary to popular belief, having a substantial presence at a site like MySpace, for example, doesn’t necessarily require a substantial budget. As a matter of fact, there are a number of easy-to-follow marketing tips businesses can follow to have a commanding MySpace presence, for pennies on the dollar.

(more…)

Keyword Research and Pay-Per-Click (PPC) For Beginners

Lock — Thu, 23 Oct 2008 18:25:04 +0000

Internet Marketing specialist Mike Hill recognizes how beginners can be intimidated by the various skills needed to succeed online. That is why he believes that qualified mentors and coaches have a duty to demystify the terminology and break down the technical steps into manageable chunks.

Using Keyword Research to Establish Presence.

Hill offers simple advice for people struggling with keyword use and niche selection: choose a keyword or keyphrase in your niche (e.g. weight loss) and perform a search based on websites where relevant information is likely to be found. Consider the following example:
“weight loss” FAQ
“weight loss” Forum
“weight loss” blog
Take a look at the most popular websites and key in on how experts market their products and services in your niche. Then, craft a winning plan that takes the best of what’s already out there and combine it your outstanding ideas.

Give Writing an Honest Effort!

Use article marketing with your keyword research to bolster your search engine rankings. Writing articles is far from a free ride, but there are possibilities that go way beyond the stale, plodding image of years past. Consider the following:
PowerPoint-based videos (with or without voice-overs) and uploading them to YouTube and other repositories.
Audio podcasts based on articles to iTunes.
Text submissions to article directories, ezines, etc.
Pay-Per-Click Ideas.

Mike Hill suggests that 75% of all organic traffic generated from keywords comes from the top two positions on the first page. Achieving such a high ranking is a daunting task for seasoned professionals let alone newbies. So, are Google AdWords and other paid advertising options worth the trouble and expense?

Before spending any money, Hill suggests taking the following steps:
Check out the direct competition to your offers/website, so that it’s easier for your ads to get onto their pages (e.g Google AdSense).
Do keyword research using words with quotes, without quotes, and hard brackets.
Negate “free” on your filters to eliminate casual browsers and “tire clickers”.
When you are ready, Mike recommends using one keyword with two separate ads to get higher click-through rates (CTR). Tie your advertising and list-building together, since subscribers can give you feedback on things you missed or should have left out from your campaigns.

(more…)

How To Find A CPA Affiliate

Lock — Thu, 04 Sep 2008 19:46:06 +0000

A Cost per Action for those of you new to this way of advertising is a term that is associated with online advertising and online marketing circles. The CPA is regarded as the optimal form of purchasing an online advertising. Google has actually involved this into their Adsense. Other related terms are eCPA or effective Cost Per Action.

CPA is also known as Cost per Acquisition which is that the CPA offers made by the merchants are all about them acquiring something along the lines of customers, leads or even prospects. The terms Cost per Action and Cost per Acquisition they are both correct.

Finding a good CPA Affiliate Network is important; you want to find a network that is going to have all good programs. You can find these networks online but some of them are hard to find. You have to first determine what type of network you want to use. You have a choice of marketing solutions provider, pay for performance network, cost per action advertising network or performance based online marketing or cost per action.

Cost per action is one of the most popular networks to choose from. There are many networks out there and some can be hard to find, here are some we have come across and hope they can help you. Affiliate Fuel, this company has CPA network with a solid reputation for a personal service and they have a very fast payment time. Affiliate Window and Affiliate Future are both United Kingdom bases networks and they have a good number of products and services.

(more…)

Over Analysis Paralysis

Lock — Fri, 27 Jun 2008 11:37:03 +0000

Stop wasting time! Stop wasting time on the little things and focus your energy on things that make money! This is the key to success!!! Really!

Over analysis paralysis - it happens to the best of us.

It is usually a result of information overload. I know all about it - it happens to me all the time!

The best way to get out of this rut is to take a step back and simplify what you do.

Spend your time on the tasks that bring you the greatest return.

9 times out of 10 a lot of what we spend time ANALYZING does not affect our bottom line. It’s nothing more than “busy work” that wastes time.

So how you get out of the over analysis paralysis mode???

The solution is to focus as much energy as is possible on doing the things that really makes us money.

It sounds so simple - but we all get distracted. Email - web pages - audio - video - all that stuff is vying for our attention.

I’m not suggesting you abandon all of the things you do - BUT _ what I am saying is that you can be more successful and you can do this by simply focusing on things that have been proven to work!

In the case of the Article Underground approach to web publishing the following are things that work!

1) Build Web Sites with lots of pages with great words on them - more is better! Keep sites fresh! Add new pages regularly! Every page you add is another income opportunity! If 10 is good 20 is better! Don’t just put up a few pages and then forget the site. Keep it fresh!

2) Get text links - lots of text links to both the home pages of your sites and the inside article pages that have all those great words on them! Links bring top rankings and traffic! You need fresh links! Today and in the future! Every page has the potential to rank on top and bring you traffic! But unless you get good links coming in and pointing at them they will never rise above the competition! Get some links!

3) Analyze stats to see where traffic comes from - this one is huge! Study your stats! It is my secret weapon and makes all your other work pay off HUGE!

Our goal is to improve the rankings for keywords that already bring us traffic! This one is HUGE! You have the power to turn 10 visitors into 100 - often simply by getting a few more text focused links pointing at a page that already is ranking high enough to bring traffic. Make it rank higher! It’s easier than you may think!

The key to success is to avoid wasting time… stop analyzing things that have no impact on success. Forget about all the other little time wasters and tiny trivial things and focus on what works!

For example - checking your rankings for a list of keywords just because you want to know their rankings is a waste of time - I say ONLY check rankings of keywords that bring you traffic - other keywords are worthless - stop wasting time on trivial things!

You find out which keywords bring you traffic by analyzing your stats and looking at the referral URLs!

This will show you where you rank on the search engines. If you get 10 visits and you ranked #25 for “keyword phrase” - guess what - a few more links with “keyword phrase” will most likely boost your ranking and you’ll get more visits! The closer to the top you are - the more traffic you get! If you see a keyword phrase brings you 10 visitors a day and you are NOT at the top - spend some time moving it up! It’s easy when you know this little secret!

So to summarize the AU approach - spend time putting up great pages with lots of good words - get some high quality text links to your best pages and then focus on bringing up your rankings for keywords that ALREADY bring you traffic!

If you do those things you won’t be wasting time and you WILL see results!

That’s the key to stop getting lost in OVER ANALYSIS PARALYSIS!!!

Focus your energy on the things that get the biggest payback!

Author: Mike Liebner www.ArticlUnderground.com

Writers - Make Money with a Blog

Lock — Thu, 12 Jun 2008 01:35:53 +0000

Writing is a career where one can become an overnight success or keep struggling for years without making any money and possibly end up changing to another career. There are problems trying to find an publisher to accept and publish your book or novel or a magazine editor to print your article or column. Hopefully this situation may not arrise often in this day and time, thanks to the internet.

Years ago, people in the writing profession had to depend on others to earn; today’s writers may now produce an income from their writing by switching their passion to write into a business. Difficult as it might sound, this effort may indeed constitute an easy-to-achieve possibility with the use of the internet and blogs. Amazing, as it might appear, you will be able to make money with a blog by just whipping up your hidden writing talent.

If you are new to the internet and don’t know what a blog is, or you’ve been working on or surfing the internet for years, making money with a blog is a possibility that you’ll be able to accomplish with a little planning. Here are a few tips that should be able to help you:

1. Earn working with Google - What once constituted merely a search engine Google now comprises one of the the worlds most powerful enterprises, not only in terms of its reach, but also in terms of its income generating possibilities. You will be able to earn from Google by utilizing their free service called AdSense. All that’s required of you is to have a blog and sell space on your page for advertisements to be posted by AdSense. The service would then permit you to show ad units - ad boxes - that would show ads associated with the subjects you write on in your blog.

For example, you wrote about the piano you just brought, then the ad unit probably would show ads about pianos. When your visitors click on any of these ads, you’d get paid a certain amount. Once your income reaches one hundred dollars, You would then receive a check. 2. Advertise additional Profitable Web Sites- numerous online businesses offer affiliate programs. These programs work by you having their advertisements placed on your blog. When a visitor clicks the ad and makes a purchase from that company the ad represents, you would earn a commission or a referral fee. Many gurus in internet marketing run such programs including large corporations like Amazon.com, eBay and many others. The income you are able to earn varies depending on each company’s payment policies.

3. Sell Ads - The downside of Google advertisements and affiliate programs is you don’t actually have much control over your income and the ads that are showed on your blog. If you would like to play more seriously in the ad marketing game, then you could apply BlogAds’ free databases where you will be able to set your own price for advertisers to place ads on your blog. Several companies search for blogs that match their products and services and rent ad space the same as they do when using those traditional billboards you see along the freeways. Your ad space could then be leased for a certain time period. You would have to pay twenty percent of your income to BlogAd.

4. Donations - several blogs have donation buttons on them. And admittedly, numerous enthusiastic fans and visitors might be willing to make a contribution as a sign of appreciation for your well-written, compelling, and informative blog. Donation buttons are available from PayPal, the renowned online internet service, who would receive a fee for this service when people decide to make a donation. Like options are extended by Amazon and BitPass.

5. Open an Online shopping mall - if your blog becomes so popular that thousands of visitors from all over the world visit it daily. Then you might benefit from that traffic by marketing gifts and souvenirs. And the good news is you would not have to place your logo on those gifts, T-shirts or baseball caps. CafePress would do it for you. CafePress extends to sell for you anything from those precious buttons to defying outerware. The asking price is up to you; you only have to pay the base price of the merchandise.

Making money with a blog is not as difficult as it appears. But naturally like any adventure to make money, you have be be good at doing your job. Keep learning and never give up and You will have the potential to make big earnings utilizing your blog .

About the Author - by Paul Jesse

Want to earn a 6 figure income but don’t know how or where to start? Please visit: Shea Marketing and read my review of the greatest product ever to come out online in the 4 years I’ve been doing this.

SEO - Exclusive Blog Content Enhances SEO

Lock — Thu, 22 May 2008 15:21:22 +0000

SEO - Exclusive Blog Content Enhances SEO

As you may or not be aware, some search engines search for exclusive, specific or rare content. They look for content on your site that is not available from other sources and once they find it they then rate your pages accordingly. The beautiful thing about blogging is that your content does not have to be long or elaborate in order to get across a unique, point or piece of information that will impress the search engine. In fact the basic structure of your log should consist of about two hundred and fifty words of commentary and server who link or two to some interesting sites (including something on your own!)

There are individuals who write longer blogs but instead go to other sources on the web and rewrite articles that they have found. The problem with this tact is that a search engine spider may be able to note if it has seen this type of information before and not rank your blog page very high.

It is also a good idea to lure the search engine spiders by adding material frequently to a blog. When you continually refresh material it keeps them coming back. For instance if you have a 1200 word article on search engine optimization you would like to post on a blog you are better off to divide that article into 400 word pieces and have each of them discussing a different virus. Dividing longer articles into shorter pieces is a way of making the most of its marketing potential.

It also helps if you think of your blog as having a specific goal or purpose that it must achieve. This is what will possibly make your exclusive content different then any other type of information that the search engine spiders and robots may have run across while searching for material to index. The more focused your goals are the more unique your blog content is likely to be.

About the Author

Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com Search Engine Optimization Mobility Scooters Windows High Wycombe

How To Optimize A Dynamic Website

Lock — Tue, 13 May 2008 07:49:59 +0000

By Neeraj Srivastava

Internet technologies and e-commerce are advanced now and still developing day by day. As a result people prefer to have a dynamic website for their businesses or their online presence. So for some webmasters or new search engine optimizers who have experience in doing SEO for a simple static websites becomes necessary to know also about how to optimize a Dynamic Website?

For successful search engine optimization (SEO) of a dynamic website it is require to have some complex search engine technology and methods that are substantially different and much more sophisticated than the SEO techniques used for ordinary, more conventional “static” web sites.

In this article you can find some useful and important tips for how to optimize a dynamic website but first I would like to describe about what are Dynamic Websites?

Introduction to Dynamic Websites: Now days often business websites are dynamic means that the web pages are dynamically built pages that allow user interaction and online shopping cart is an example for that.

Dynamic websites are websites whose pages are generated on the fly and usually built with a programming language such as ASP, PHP or JAVA. Often Dynamic sites are database-driven means that the site content is stored in a database and the dynamic code “pulls” the content from a database.

Problems in indexing Dynamic URLs:

It is really difficult to get dynamic web sites properly indexed in the major search engines unless they are professionally optimized. Even most search engines claim that they now index the majority of dynamic web sites but still only in some cases and it is limited to a number of URLs.

One of the most important reason behind having problem with dynamic sites to get indexed by major search engines is that Search engines often consider a dynamic URL as a set of infinite number of links.

Now days often dynamic web pages are created “on the fly” with various technologies such as ASP (Active Server Pages), Cold Fusion technology, JSP (Java Server Pages) and so on. Now all these pages are user friendly and works very will for real users actually visiting the web site, but they usually create a mess with most search engine spiders.

The main reason behind it is because all dynamic pages do not even exist until a user actually goes through a query or variable that generates the pages. Often search engine spiders are not programmed to select or choose any of query or variables. In this way, those dynamic pages do not get generated and that is why do not get to be indexed.

One of the main difficulties with search engine spiders are that they cannot read and are not trained to understand any of the dynamic databases of URLs which either contain a query string delimited by a question mark or any other database characters (#&*!%) that refers to as “spider traps.” Once a search engine spider falls into any of those traps, it usually spells bad news for that dynamic web site.

As a direct consequence that most search crawlers have significant problems “reading” any level into a typical dynamic database, most of these search engine spiders have been programmed to initially detect and then ignore most dynamic URLs.

How to optimize a dynamic website to get it indexed by major search engines:

1. Using URL Rewriting Tools or Softwares - There are some URL Rewriting Tools and software available on the web that converts a dynamic URL to Static URLs. So it is better to use these tools to convert a dynamic URL of your site to Static URL.

For an example- Exception Digital Enterprise Solutions offers software that helps to change the dynamic URLs to static ones.

In this way, changing a dynamic URL to static one helps it to get easily indexed by search engines.

2. Using CGI/Perl Scripts - Using CGI/Perl scripts is one of the easiest ways to get your dynamic sites indexed by search engines. Path_Info or Script_Name is a variable in a dynamic application that contains the complete URL address.

In order to correct this problem, it is needed to write a script that will pull all the information before the query string and set the rest of the information equal to a variable.

When you are using CGI/Perl scripts, the query part of the dynamic URL is assigned a variable. So, in the above example “?id=586″ is assigned a variable, say “X”. The dynamic URL www.xyz.com/abcproduct.asp?id=586

will change to- www.xyz.com/productname/A

through CGI/Perl scripts that can be easily indexed by the search engines.

(more…)

The Top Twelve E-Mail Mistakes

Lock — Mon, 28 Apr 2008 07:05:19 +0000

Your e-mail is as much a part of your professional image as the clothes you wear, the greeting on your voice mail and the handshake you offer…

You return to your office from an afternoon meeting and decide to check e-mail. You wonder where your day went after spending hours downloading messages, reading some, deleting others, crafting replies and filing those that you want to work on later. Your e-mail box was full when you arrived at work this morning and tomorrow promises to be no different.

As the e-mail explosion shows no signs of abating, your e-mail has become as much a part of your professional image as the clothes you wear, the postal letters you write (assuming you still do), the greeting on your voice mail and the handshake you offer. If you want to impress on every front and build positive business relationships, pay attention to your e-mail and steer clear of these top twelve e-mail mistakes:

1. OMITTING THE SUBJECT LINE. We are way past the time when we didn’t realize the significance of the subject line. It makes no sense to send a message that reads “no subject” and seems to be about nothing. Given the huge volume of e-mail that each person receives, the subject header is essential if you want your message read any time soon. The subject line has become the hook.

2. NOT MAKING YOUR SUBJECT LINE MEANINGFUL. Your header should be pertinent to your message, not just “Hi” or “Hello.” The recipient is going to decide the order in which he reads e-mail based on who sent it and what it is about. Your e-mail will have lots of competition.

3. FAILING TO CHANGE THE HEADER TO CORRESPOND WITH THE SUBJECT. For example, if you are writing your web publisher, your first header may be “Web site content.” However, as your site develops and you send more information, label each message for what it is, “contact info,” “graphics,” or “home page.” Don’t just hit “reply” every time. Adding more details to the header will allow the recipient to find a specific document in the message folder without having to search every one you sent. Start a new message if you change the subject all together.
(more…)

YouTube “Search Option” Marketing Strategies

Lock — Fri, 18 Apr 2008 03:32:05 +0000

While having a well ranked video on YouTube is certainly not the equivalent of having a top ranking page for your best keyword in Google, it is comparatively easier to accomplish, and may yield productive results much quicker.

YouTube has become an important part of online web marketing these days. Many online marketers haven’t even scratched the surface as it relates to capturing exposure and capitalizing on the marketing power of YouTube.

One of the keys to understanding and using YouTube effectively is to understand the search parameters that are available for sorting and organizing YouTube searches. These can be found by selecting “Advance Search” in the search bar.

The search parameters are important because the search results are presented in a manner that can be extremely helpful to the online marketer. By default, the search parameters are typically sorted by “Relevance”, however there are several different ways that you can sort search results.

Here’s just a few:

Relevance: Returns your search results sorted by relevance to your search term. This is helpful whenever you want to make general searches for topics specifically of interest to you. This is also helpful for developing long tail key words associated with a specific topic. As many marketers know, long tail keywords present unique opportunities for finding new clients.

Statistics & Data: This feature allows you to see statistics & data about your search term. This sort feature can be especially useful when sorting YouTube search results. These groupings tend to attract people that are quite passionate about specific subject matter. If your marketing efforts are targeted at specific target markets. This is a great way to identify people that are interested in your market. URL’s are also noted.

This is also a great way to find herds of people that are interested in your market. Most marketers try to find web traffic opportunities and “lure” the traffic to their web portals. Using “statistical” search parameters on YouTube, you can find the market and go stand “smack dab”, right in the middle of it. Find groups that are of interest you and engage them in conversation.

Date Added: This feature allows you to find playlists or videos organized by the date they were added. This sort function is great for finding “clusters” of current videos on common topics. This can be a very good source of finding videos for re-branding, particularly if you need current and relevant content.

View Count: This sort allows you to sort videos base on videos that have been viewed the most. This is another hidden jewel within the YouTube search options. When sorting your search by “view count”, you’ll be conveniently provided with information that tells you which videos were viewed the most. In some cases, tracing the source of the video back to it’s original home can provide you with great ideas for advertising and promotion. This is also a great way to use video branding.
(more…)