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Internet Income Basics- Customer Base Development

Written by Lock on March 29, 2008 – 12:06 am

Keyboard Income

Here’s a question for you: do you think it is easier to sell your product or services to a complete stranger or to a person with whom you’ve had contact before; whether it’s an email conversation, forum participation, blog interaction or even an existing customer relationship (i.e. an existing customer). Without doubt, it’s significantly harder to sell to a total stranger who has no idea about your credibility. Will your product or service truly benefit the buyer?

This is precisely why you should build a well-targeted customer base — a group of people who trust you and will most likely buy a product that you offer to them. This will ensure that you have a recurring and consistent source of income. When you release a product or make an endorsement, you have a group of people always ready to hear what you have to say.

This doesn’t happen by accident. Initially people “trust” you enough to give you an email address. A little later they subscribe to a free mini course or email series. Later they may respond favorably to a product recommendation. Soon after maybe a small purchase.
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