Cyber Income Solutions

If you want to really make your article “SELL” then you’ve got to craft the perfect RESOURCE BOX. This is the “author bio” that is below your article body and it’s also known as your “SIG” (short for SIGnature).

Here are the essential items that should be in your RESOURCE BOX:

• Your Name: You’d be amazed at how many folks forget to include their name in the RESOURCE BOX. Your name and optional title should be the first thing in your resource box.
• Your Website Address: in valid URL form. Example: http://Your-Company-Name.com/
• Your Elevator Pitch: This is 1 to 3 sentences that encapsulates the essence of what makes you and your offering unique. Also known as your USP (Unique Selling Proposition).
• Your Call To Action: You’ve got them warmed up and now it’s time to lead them to BUY from you or visit your website. This is where you “Ask For The Sale.” Best to only give (1) specific call to action.

Here are some optional items you could include in your RESOURCE BOX:

• Your Ezine Subscription Address: While getting your interested visitor to surf your website is nice, capturing their email address can help you begin the confidence/trust process. If you’re going to do this strategy, include a URL for your ezine subscription address and do not use an email address for the “join” address.
• Your Contact Information: Such as your business phone number or how to reach you for interviews or your press/media kit. Keep in mind that article marketing is a timeless strategy and you may not have an easy ability to retract what you put in your article once it hits major distribution.
• A Free Report: This could also be part of your call to action or your free bonus report that further enhances your credibility as the expert on the topic of your article.
• Your email autoresponder: I’m not a big fan of this strategy due to the fact that spammers will text-extract your autoresponder address and add it to their spam list. Perhaps this strategy was best for the 1990’s and has now run its course.
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Your e-mail is as much a part of your professional image as the clothes you wear, the greeting on your voice mail and the handshake you offer…

You return to your office from an afternoon meeting and decide to check e-mail. You wonder where your day went after spending hours downloading messages, reading some, deleting others, crafting replies and filing those that you want to work on later. Your e-mail box was full when you arrived at work this morning and tomorrow promises to be no different.

As the e-mail explosion shows no signs of abating, your e-mail has become as much a part of your professional image as the clothes you wear, the postal letters you write (assuming you still do), the greeting on your voice mail and the handshake you offer. If you want to impress on every front and build positive business relationships, pay attention to your e-mail and steer clear of these top twelve e-mail mistakes:

1. OMITTING THE SUBJECT LINE. We are way past the time when we didn’t realize the significance of the subject line. It makes no sense to send a message that reads “no subject” and seems to be about nothing. Given the huge volume of e-mail that each person receives, the subject header is essential if you want your message read any time soon. The subject line has become the hook.

2. NOT MAKING YOUR SUBJECT LINE MEANINGFUL. Your header should be pertinent to your message, not just “Hi” or “Hello.” The recipient is going to decide the order in which he reads e-mail based on who sent it and what it is about. Your e-mail will have lots of competition.

3. FAILING TO CHANGE THE HEADER TO CORRESPOND WITH THE SUBJECT. For example, if you are writing your web publisher, your first header may be “Web site content.” However, as your site develops and you send more information, label each message for what it is, “contact info,” “graphics,” or “home page.” Don’t just hit “reply” every time. Adding more details to the header will allow the recipient to find a specific document in the message folder without having to search every one you sent. Start a new message if you change the subject all together.
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