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Forget the new MacBook Pro, Apple has something better

Forget the new MacBook Pro, Apple has something better

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Updated January 10: article originally published January 7:

with An apple deciding to broke a streak of two decades of starts from not announcing a new Mac in the final quarter of the year, what’s next for the MacBook family? I’m sure the faithful will always wait for the latest releases, but everyone else looking for a new MacBook right now might be considering Apple’s current offering in general, and the latest MacBook Pro in particular.

Still, any other option available both now and in the near future is a much better choice than Apple’s latest laptop.

Update: Thursday, January 7: Bloomberg’s Mark Gurman adds to the many voices for a 2023 MacBook Air update, reporting that A 15-inch display is the most likely candidate for launch this year. But it comes on a disappointing note for another MacBook Air that many were hoping for.

Apple no longer wants to release a 12-inch MacBook “in the near future”. This smaller model, reminiscent of the 12-inch MacBook that was available between 2015 and 2019, would be an extremely portable laptop, combined with Apple Silicon technology to offer longer battery life with more power than the previous Intel-based 12-inch models offered.

Apple will no doubt target those looking for a smaller “laptop” experience. the existing 11-inch and 12-inch iPad Pro hardware.

Update: Tuesday, January 10: There’s one more reason to skip the 13-inch MacBook Pro, and again, it’s the balance of power. Like Joe Rossignol scoresnot only will Apple improve the MacBook Air with a larger 15-inch display later this year, but Apple will also offer more power in this MacBook Air.

The MacBook Air can currently be purchased with an M1 or M2 Apple Silicon chipset… the same chip options as the 13-inch MacBook Pro. As for the 15-inch MacBook Air, it will certainly come with the same M2 option as its smaller sibling, but it is also expected to come with an M2 Pro option.

This will smoke the M2 in the smallest MacBook Pro, even with the Pro’s fan helping to cool a fast M2 chip.

Let’s recall that the current new MacBook Pro (released at WWDC in June 2022) is Apple’s awkward combination of an M2-powered MacBook Air with a MacGyvered fan for a little extra cooling. This allows the CPU to run slightly faster over the air, but you pay a lot for that slight increase over the air. If you’re in the MacBook game for power, you need a “professional” MacBook Pro; those looking for Apple’s definition of value for money should stick with the MacBook Air.

What about those looking for raw power? The 14-inch and 16-inch MacBook Pro laptops, powered by the M1 Pro and M1 Max chipsets, are more powerful, but built on the previous generation of Apple Silicon. The eagerly awaited upgrade to the supposed names M2 Pro and M2 Max, which many expected to arrive in the fourth quarter of 2022…didn’t show up. They are in the plans for the first half of 2023.

Those looking for a larger laptop have plenty of choices in the Windows market, but Apple has kept the larger-screen MacBook selection under the Pro designation. With Apple Silicon raising the performance baseline to levels more than suitable for most users (even if Tim Cook and his team missed the deadline), a larger MacBook Air screen would be one of the most anticipated improvements. The supply chain assumes this Apple is preparing a 15-inch display for its consumer laptop – an option that would be a welcome departure from Apple’s traditional portfolio.

It’s also worth asking if you really need a laptop. Do you leave your desk and work on the go enough to justify portability, or is a smartphone or tablet paired with an iMac or Mac Studio a better choice?

You can look elsewhere in the current lineup, save up for a really powerful laptop, or wait for a bigger display. Apple has a lot of options now and in the near future… and all of them are better than the new MacBook Pro.

Now read the latest Mac, iPhone and iPad headlines in Forbes’ weekly Apple Loop column…


#Forget #MacBook #Pro #Apple

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