Nvidia, Google reportedly expressing concern over Xbox acquisition of Activision

Nvidia, Google reportedly expressing concern over Xbox acquisition of Activision

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Google and Nvidia have reportedly joined Sony in raising concerns with the Federal Trade Commission (FTC) about Microsoft’s planned $69 billion acquisition of Activision Blizzard. according to a Bloomberg report.

The two companies reportedly argued that by acquiring Activision Blizzard, Microsoft would gain an unfair advantage in the cloud, subscription and mobile gaming markets. However, one source told Bloomberg that Nvidia is at least not outright opposed to the acquisition, although it stressed the importance of equal access to game titles.

The report did not specify the other specific concerns of the two companies. Microsoft is currently a strong contender in cloud gaming alongside Nvidia with GeForce Now, with Google’s Stadia program scrapped last year. In mobile gaming, however, Microsoft has a significantly weak presence.

In fact, the head of Xbox Phil Spencer previously named Activision Blizzard’s mobile division King as a cornerstone of the planned acquisition and documents related to the deal revealed that Microsoft wants to use King to create a new “xbox mobile platform”.

Nvidia and Google join Sony as major companies taking issue with regulators over the acquisition, though based on tone, the latter two have been considerably softer on the matter. Last year, the FTC announced it would court to block Microsoft’s takeover attempt due to concerns that the deal would hurt competition from rival console makers through exclusivity. UK Competition and Markets Authority (CMA) also raised similar concerns.

Over the past few months, Microsoft has repeatedly tried to counter such concerns, including by offering a deal to keep Call of Duty on PlayStation for up to ten yearsand a a similar promise to bring the series to Nintendo consoles.

While it’s unclear exactly how much Nvidia or Google will continue to be involved, both companies could potentially be called to testify before the Federal Trade Commission when the case goes to court, which Bloomberg notes is scheduled for August of this year.

Rebecca Valentine is a news reporter for IGN. You can find her on Twitter @duckvalentine.

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