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Some Xbox Series X console boxes have been updated to advertise Starfield

Some Xbox Series X console boxes have been updated to advertise Starfield

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New photos show that developer Bethesda Game Studios’ long-awaited open-world RPG Starfield is taking center stage on some Chinese Xbox Series X boxes.


Longtime Xbox poster Master Chief can feel left out in the cold like Bethesda Game Studios Starfield appears front and center in new photos of a Chinese Xbox Series X box. While haloThe space Spartan has featured prominently on Xbox hardware boxes for over 20 years at this point, the lukewarm reception of 343 industries Halo Infinite may be why Microsoft decided to put it on the back burner in favor of Bethesda’s highly anticipated Skyrim in Space.

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Beginning of development while the company was winding down in 2015 Negative impact 4Bethesda Game Studios’ upcoming sci-fi RPG Starfield represents the company’s most anticipated release since then The Elder Scrolls V: Skyrim. The first high-profile startup from the industry heavyweight since Microsoft’s acquisition of Bethesda Softworks in 2021, Starfield will be exclusively for Xbox Series X/S consoles and PC when it comes out later this year. Microsoft certainly hopes that the sci-fi title can follow in the footsteps of Skyrima huge success and helping to bring gamers into the Xbox ecosystem.

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Showing how much depends on the success of Starfield, Reddit user iplaykazoo shared a photo of a Chinese Xbox Series X box with an advertisement for the title prominently displayed on the back. Posted on the r/XboxSeriesX subreddit, the photo shows artwork for Bethesda’s open-world RPG taking up the entire back of the box, along with the slogan “Power Your Dreams.” While it’s not unusual for Xbox packaging to prominently feature specific titles when they’re released as part of a bundle, it’s rare for Microsoft to highlight just one title for the console’s standard editions.

Gamers eagerly awaiting Bethesda’s latest massive RPG have expressed excitement over the photo, with some fans speculating that the game could be released earlier than expected despite recent rumors that Starfield is delayed one more time. Highlighting the game’s lengthy development cycle, one comment joked that prominently featuring the game on the box meant that Starfield will arrive on the Xbox Series X “at some point between now and when the events of Starfield borrow space.” Seemingly wary after a string of uneven releases from the developer in recent years, other commenters said they were just hoping Bethesda Starfield it will be worth the wait.

With recent rumors claiming that Starfield playtesters love the game after learning about the title, it looks like players may be in for something special when the game releases later this year. After spending over $7 billion to acquire Bethesda Softworks, there’s no doubt that Microsoft is hoping for a successful release to justify its investment, and a prominent spot on this ad shows that the company is willing to do whatever it takes to keep Starfield in the minds of the players.

Starfield coming in 2023 for PC and Xbox Series X/S.

MORE ▼: Starfield’s upcoming deep dive has a chance to prove naysayers wrong about one feature


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